Sellers: How to choose a Realtor


Sellers: How to choose a Realtor

Finding the right real estate professional requires doing a little research and asking a few pertinent questions.  You need to know as much as you can about the selling process.  I suggest that you interview three agents.  Be prepared to ask the following questions of the agents you interview:

  • What is the marketing strategy?
  • What kind of advertising will be done?
  • Is the Realtor capable and willing to communicate effectively and often?
  • Can the Realtor effectively present and sell the less-noticeable assets of the property?
  • Is the Realtor capable of 'staging' the home for sale?
  • Can the Realtor recommend and coordinate any work that needs to be done to make the property more saleable?
  • Does the Realtor have testimonials of  home sellers of the previous sales of homes in the area?
  • Does the Realtor have a team of real estate related professionals who can help to make the sale of the property go smoothly?

Real estate professionals also need to be knowledgeable about the community.  They need to have a feel for the history of the area and the approximate price that people will be willing to pay.  Also, real estate agents should know what the competition is and how much it will effect your sale. 

NEVER choose a Realtor based on price alone.  Remember that a Realtor cannot magically raise the selling price of the house. Consider the buyer.  The purchaser won't willingly pay too much; it's most likely that the buyer will do research on the market and try to find the best product for the best price.  The facts simply cannot be changed, no matter which Realtor you select.  In spite of these unchangeable factors, the Realtor you select must still be diligent and knowledgable.

If your property does not elicit attention within several weeks, the cause can most likely be attributed to one of these three factors:  location, condition, and price.  The location obviously cannot be changed.  You should consider examining the conditioning of your property and reevaluating the marketing strategy.  Ask your Realtor to offer an explanation of the competition and your pricing strategy.

My experience, education and accredited credentials far exceed other Realtors.  I look forward to hearing from you and answering the above questions. 

Gi Gi Griffin